For many of us, the start of a new year is a good time to reflect on how the previous year turned out and look ahead to the upcoming year with anticipation. I’m not much for creating New Year’s resolutions because I’m usually disappointed in my inability to keep them, but I do think the reflection and goal setting is a good exercise for everyone to do. The old saying “fail to plan, plan to fail” seems like good wisdom to me because if I don’t know where I’m going, I’ll probably end up somewhere else.
This planning process is also important to our business. At Hopkins Roofing, we attempt to follow some guiding principles that will lead to a successful outcome for our employees and customers. The strategic planning process starts with a clear understanding of who we are. If we don’t know who we are and fully embrace who we are, our chance for success is diminished. To that end, we talk about our vision or our ideal state. In other words, if everything worked out exactly as we hoped it would, what would be the result? We’ve reduced that down to the statement that our ideal is “To Create a Better Life Through Roofing.” At the surface, this may seem a little too broad and hard to grasp, but let me explain what it means to us.
While roofing is what we do, we are really in the people business. We interact with many groups of people on a regular basis including customers, suppliers, contractors, government officials, and employees to name a few. Each time we interact with them we have an opportunity to live out our ideal of a better life through roofing.
In our way of thinking, the work we do is the means to an end. While we want to do quality work and be recognized for that, our ultimate goal is to be recognized by the way we treat others and use roofing to create a better life for all of them. Obviously, it is easier to see how we do that with the people who work for our company because we are more closely connected to them. However, we believe that if we keep this goal in mind, it will affect the way we interact with everyone. Our hope is that people walk away from an exchange with anyone from our company feeling like their life is better because they know us.
Some will say this isn’t the best way to run a business, or this won’t produce profits, or this is just “pie in the sky.” We say they are wrong. Good business or profits or any other measure of success you want to use is a by-product of treating people the way they deserve to be treated. If our goal is profit only, we miss the opportunity to really impact people’s lives for the better. We strive to continually improve the quality of our work because at the end of the day people come to us because they need a new or improved roof, but it doesn’t end there. We truly believe we can create a better life through roofing.
So, who are you? What is your life’s purpose? Have you considered that no matter what you do, you are ultimately in the people business? At Hopkins Roofing, we encourage everyone to consider the positive impact we can have on another if we just take the time to recognize that in every exchange, we have is an opportunity to produce life or take it away. Please join us as we strive to create a better life through roofing in 2017.